Terms of Service - Sell Qro - Lead Management and Distribution

Effective date: 2 September 2026
Last updated: 2 September 2026

These Terms of Service (“Terms”) govern access to and use of the SellQro website, SellQro application, Customer Workspaces, WordPress plugin, integrations, support services and related features collectively referred to as the “Service.”

SellQro is operated by Anirup Technologies. In these Terms, “SellQro,” “we,” “us” and “our” refer to Anirup Technologies and the SellQro Service.

By creating an account, accessing a SellQro workspace, purchasing a plan, installing or connecting the SellQro WordPress plugin, or otherwise using the Service, you agree to these Terms and our Privacy Policy.

If you use SellQro for an organisation, you confirm that you have authority to accept these Terms on its behalf.

1. About SellQro

SellQro is a business lead-management service that helps authorised users:

Create and manage Customer Workspaces.
Store and manage leads and enquiries.
Record statuses, notes, assignments and follow-ups.
Import and export permitted lead information.
Manage workspace team members subject to plan limits.
Connect separately supported lead sources and integrations.
Use support, knowledge-base, usage and plan-billing features.
Connect supported WordPress website forms through the SellQro WordPress plugin.

Features may depend on the selected plan, account status, technical compatibility, hosting environment and availability of separately supported integrations.

2. Eligibility and business use

You must be at least 18 years old and legally capable of entering into a binding agreement to use SellQro.

SellQro is intended primarily for businesses, property dealers, brokers, agencies and authorised team members. You must not create an account using false, misleading or unauthorised information.

You are responsible for ensuring that your use of SellQro is permitted by the laws and professional obligations applicable to you.

3. Accounts and workspace security

You must:

Provide accurate and current account information.
Maintain the confidentiality of your password and authentication details.
Use individual user accounts rather than sharing credentials.
Give team members only the access needed for their work.
Promptly deactivate access that is no longer required.
Notify us at sellqro@anirup.com if you suspect unauthorised access.

You are responsible for activity performed through your account or Customer Workspace unless the activity resulted directly from a security failure under our control.

We may require email verification, identity or business verification, additional authentication, or other reasonable security checks.

4. Customer Workspaces and team members

A SellQro customer is the business or professional that owns a Customer Workspace.

The Workspace Admin is responsible for:

Managing workspace settings and authorised users.
Ensuring team members have appropriate permissions.
Maintaining a lawful basis for collecting and using lead information.
Providing required privacy notices and obtaining required consent.
Handling requests from people whose information is stored in the workspace.
Ensuring imported, manually entered or connected data is accurate and lawful.

Team-member limits, lead limits and integration availability depend on the active plan. Attempting to bypass plan, seat, source or usage limits is prohibited.

One Customer Workspace is not permitted to access another workspace’s leads, users, settings, files, support information or integration records.

5. Plans and service limits

SellQro may offer Free and Paid plans.

The features, lead limits, team limits, supported integrations, billing period and other entitlements for each plan are those displayed in the application or on the applicable purchase page when the plan is selected.

A Paid plan does not automatically include every current or future integration. Meta, WordPress, email, payment-provider and other integrations may require separate technical support, configuration, approval or activation.

We may modify future plan availability, limits or features. Changes that materially affect an active paid period will be communicated where reasonably practical.

6. Fees, billing and taxes

Paid-plan prices, billing periods, taxes and payment terms are displayed before purchase and recorded in the applicable order, invoice or payment confirmation.

Unless a checkout page expressly states that a plan renews automatically, Paid access must be renewed manually at the end of its purchased period.

You authorise the selected payment provider to process the payment information you submit. SellQro does not store complete payment-card credentials.

You are responsible for applicable taxes, duties or charges except where SellQro is legally required to collect them.

Failure, reversal, dispute or expiry of a payment may result in Paid features being restricted, downgraded or suspended.

Any refund eligibility will be determined by the terms displayed at purchase, any separately published refund policy and applicable law. Contact sellqro@anirup.com for billing questions.

7. The SellQro WordPress plugin

7.1 Plugin purpose

SellQro – Contact Form and Lead CRM is a WordPress plugin that can provide native website forms, local form-entry storage, field mapping and optional delivery of permitted mapped lead information to a connected SellQro Customer Workspace.

Supported third-party form integrations may include WPForms, Contact Form 7, Gravity Forms and Fluent Forms when the corresponding plugin is installed, active and technically compatible.

Third-party form plugins are not supplied or licensed by SellQro unless expressly stated.

7.2 Local functionality and SellQro delivery

Local form creation, mapping and entry storage may operate without a SellQro connection.

Sending entries from WordPress to SellQro requires:

An eligible SellQro Customer Workspace.
An active plan that permits the WordPress lead source.
A valid one-time pairing process.
A successful connection to the exact authorised workspace.
A functioning WordPress site, database, cron system and outbound HTTPS connection.

The WordPress plugin must not be used to bypass SellQro plan or source limits.

7.3 Information sent to SellQro

After a Workspace Admin intentionally pairs the plugin, the plugin may send the following information to the SellQro service:

Website URL and installation identifier.
Plugin and schema versions.
Connector and event identifiers.
Form and source identifiers.
Private source labels and delivery timestamps.
Administrator-approved mapped lead fields, such as name, email, phone number, company and enquiry information.

The plugin is designed not to intentionally send passwords, complete payment-card information, government identification, CAPTCHA values, security nonces, API keys, raw form submissions, uploaded files or unmapped fields.

The website owner remains responsible for reviewing each mapping and ensuring that only necessary, lawful and expected information is collected and transferred.

7.4 Consent and privacy notices

Installing the plugin alone does not authorise SellQro delivery. External delivery begins only after an authorised administrator configures and connects the plugin.

The website owner is responsible for:

Providing an appropriate website privacy notice.
Informing visitors where their information will be sent.
Obtaining consent where required.
Selecting permitted fields and recipients.
Configuring an appropriate retention period.
Responding to access, correction and deletion requests.
Securing the WordPress installation and administrator accounts.

7.5 Local storage, email and deletion

The plugin may store form entries in the website’s WordPress database.

Optional notifications use the website’s existing wp_mail() or SMTP configuration. SellQro does not guarantee email delivery because delivery depends on the website’s hosting, DNS, mail server and SMTP configuration.

Deleting a local WordPress entry does not automatically delete a lead already delivered to SellQro. Likewise, deleting a SellQro lead does not automatically delete the local WordPress copy.

Disconnecting the plugin stops future SellQro delivery but may not delete previously delivered leads or security and delivery records.

Uninstall behaviour and local-data deletion depend on the options selected by the WordPress administrator.

7.6 WordPress plugin licence

The WordPress plugin code distributed through WordPress.org is licensed under the GNU General Public License, version 2 or later.

The open-source licence governing the plugin code does not provide free access to separately operated Paid SellQro services, hosting, support or third-party products.

7.7 WordPress and third-party independence

WordPress, WPForms, Contact Form 7, Gravity Forms and Fluent Forms are independent projects or products. Their names and trademarks belong to their respective owners.

SellQro is not affiliated with, sponsored by or endorsed by the WordPress Foundation or the developers of those third-party plugins unless expressly stated.

Compatibility with a third-party plugin may change when WordPress, the third-party plugin, PHP, a theme or the hosting environment is updated.

8. Other integrations

SellQro may support integrations such as Meta Instant Forms, WordPress forms, Razorpay or other separately approved services.

When you connect an integration, you authorise SellQro to exchange the information required to provide that integration.

You are responsible for:

Having authority to connect the external account, Page, form or service.
Complying with the third party’s terms and policies.
Reviewing requested permissions.
Disconnecting access that is no longer required.
Ensuring connected data is collected and used lawfully.

Third-party services may change, restrict or discontinue their APIs without our control. SellQro does not guarantee continuous availability of any third-party integration.

Instructions for disconnecting Meta and requesting deletion of Meta-derived information are available on our Meta Data Deletion page.

9. Customer data and lead information

You retain ownership of information that you or your authorised users submit to a Customer Workspace, subject to the rights of the individuals whose personal information it contains.

You grant SellQro the limited rights necessary to host, process, protect, back up, transmit and display that information for providing the Service.

You must not upload, import, collect or connect information that:

You have no right or lawful basis to use.
Was obtained through deception, unlawful scraping or unauthorised access.
Contains malware or harmful code.
Infringes privacy, intellectual-property or other legal rights.
Includes unnecessary sensitive information.
Violates applicable marketing, telecommunications or anti-spam rules.

SellQro does not sell workspace lead information.

Our handling of personal information is described in the Privacy Policy.

10. Acceptable use

You must not use SellQro to:

Break any applicable law or regulation.
Send spam, harassment, threats or deceptive communications.
Upload or distribute malware or harmful content.
Gain unauthorised access to accounts, workspaces or systems.
Test or scan security without written permission.
Circumvent access, plan, lead, source, seat or rate limits.
Reverse engineer protected service components except where applicable law expressly permits it.
Interfere with the Service or impose an unreasonable technical load.
Resell or provide unauthorised access to SellQro.
Collect passwords, complete payment-card information or other prohibited information through connected forms.
Use SellQro for discriminatory, fraudulent or unlawful profiling.

We may investigate suspected misuse and preserve relevant records where reasonably necessary for security, legal compliance or dispute handling.

11. Privacy and confidentiality

Each Customer Workspace controls its own lead information and must use it lawfully.

SellQro will use reasonable measures to keep workspace information separated and restrict access to authorised users and systems.

SellQro personnel will not routinely inspect Customer Workspace lead content. Limited access may occur where reasonably necessary to:

Provide authorised support.
Investigate a security incident.
Prevent fraud or misuse.
Maintain or restore the Service.
Comply with a valid legal obligation.

Such access will be limited to the purpose for which it is required.

12. Security

We use reasonable administrative, organisational and technical safeguards designed to protect the Service.

No online service, WordPress website, hosting provider, email system or third-party integration can be guaranteed completely secure or continuously available.

You are responsible for securing your own devices, WordPress website, hosting account, email account, passwords and connected third-party services.

You must promptly report suspected security vulnerabilities to sellqro@anirup.com and must not publicly disclose an uncorrected vulnerability in a manner that creates avoidable harm.

13. Service availability and changes

We aim to provide a reliable Service, but we do not guarantee uninterrupted or error-free operation.

The Service may be unavailable because of:

Planned or emergency maintenance.
Hosting, internet or infrastructure failures.
WordPress or third-party software changes.
External API or payment-provider failures.
Security incidents or abuse prevention.
Events outside our reasonable control.

We may modify, replace or discontinue features where reasonably necessary for security, legal, operational or product reasons.

14. Support

Support availability and response times may depend on the active plan, issue severity and available information.

You must provide accurate diagnostic information without sending passwords, access tokens, complete card details or unnecessary personal information.

Support does not include management of unrelated hosting, theme, plugin, SMTP, DNS or third-party service problems unless expressly agreed.

15. Intellectual property

Except for Customer Data, open-source components and third-party materials, SellQro and its licensors retain all rights in the Service, including its software, design, branding, documentation and business processes.

These Terms do not transfer ownership of SellQro’s trademarks, proprietary service code or branding.

You may not use SellQro branding in a way that falsely suggests ownership, partnership or endorsement.

16. Feedback

If you provide suggestions or feedback, you allow us to use that feedback to improve SellQro without payment or obligation, provided we do not publicly identify you without permission.

17. Suspension and termination

You may stop using SellQro at any time.

You may request account closure by contacting sellqro@anirup.com. We may require verification before closing an account or deleting information.

We may restrict, suspend or terminate access where reasonably necessary because of:

Material breach of these Terms.
Non-payment or payment reversal.
Security risk or suspected unauthorised access.
Illegal, fraudulent or abusive use.
Repeated attempts to bypass service limits.
A legal or regulatory requirement.
Risk of harm to SellQro, its customers or third parties.

Where reasonably practical, we will provide notice and an opportunity to correct the issue. Immediate action may be taken for urgent security, fraud or legal risks.

18. Data export, retention and deletion

Available export and deletion options depend on the data type, account status and active plan.

Before closing an account, you should export information you are legally entitled to retain.

Deleting or disconnecting one system does not automatically delete copies stored in another system, including WordPress, SellQro, email, backups or third-party integrations.

Certain billing, security, fraud-prevention, audit or legal records may be retained for the period required by law or reasonably necessary to protect legal rights.

Residual copies may temporarily remain in protected backups until the applicable backup cycle completes.

19. Disclaimers

To the maximum extent permitted by applicable law, SellQro is provided on an “as available” basis.

We do not guarantee:

Uninterrupted or error-free availability.
That every lead or email will be delivered.
Compatibility with every browser, theme, plugin, hosting provider or third-party service.
That the Service will satisfy every business, legal or regulatory requirement.
Any particular sales, revenue, conversion or business result.
Recovery of information that a customer deletes without a valid backup.

SellQro is a software service and does not provide legal, tax, accounting, financial or regulatory advice.

Nothing in these Terms excludes warranties or rights that cannot legally be excluded.

20. Limitation of liability

To the maximum extent permitted by applicable law, SellQro and Anirup Technologies will not be liable for indirect, incidental, special, punitive or consequential losses, including lost profits, lost business opportunities, lost data or reputational harm.

Our total liability arising from the affected Service will not exceed the fees actually paid by you for that Service during the 12 months immediately preceding the event giving rise to the claim.

This limitation does not apply where liability cannot legally be limited or excluded.

21. Indemnity

To the extent permitted by law, you agree to defend and indemnify Anirup Technologies and SellQro against third-party claims, losses or reasonable expenses arising from:

Your unlawful use of the Service.
Customer Data you had no right to collect or use.
Your violation of these Terms.
Your infringement of another person’s rights.
Misuse by users you authorised to access your workspace.

This obligation does not apply to the extent a claim results from SellQro’s own unlawful conduct.

22. Governing law and disputes

These Terms are governed by the laws of India, without regard to conflict-of-law principles.

Before starting formal proceedings, you agree to contact us at sellqro@anirup.com and attempt in good faith to resolve the dispute.

Subject to any mandatory rights under applicable law, courts having jurisdiction over the registered office of Anirup Technologies in India will have exclusive jurisdiction.

23. Changes to these Terms

We may update these Terms when the Service, integrations, business model or legal requirements change.

The revised Terms will be published on this page with an updated date. If a change materially affects existing paid use, we will provide reasonable notice where practical.

Continued use after the updated Terms take effect constitutes acceptance of the revised Terms.

24. Electronic communications

You agree that service notices, invoices, security alerts and other communications may be delivered electronically through the application or your registered email address.

You are responsible for keeping your contact details current and monitoring your registered email.

25. General provisions

If any provision of these Terms is found unenforceable, the remaining provisions will continue to apply.

Failure to enforce a provision immediately does not waive the right to enforce it later.

You may not assign your account or these Terms without our consent. We may assign these Terms as part of a lawful restructuring, merger or transfer of the Service.

These Terms, the Privacy Policy, applicable purchase information and any expressly incorporated policies form the agreement governing your use of SellQro.

26. Contact us

For questions about these Terms, billing, support or account closure, contact:

Anirup Technologies — SellQro
Email: sellqro@anirup.com
Website: https://sellqro.com/