Google Ads lead form capture

Turn Google Search interest into CRM-ready leads.

Connect a Google Ads lead form asset to SellQro and send each authenticated submission directly into the right workspace—ready for assignment and follow-up.

Start with SellQro Free See how it works

Start with SellQro Free for lead management. Google Ads lead form connection is available on an eligible paid plan.

Google Ads Search

Connect a Google lead form without Google account access

SellQro generates the two values Google needs for webhook delivery. Your Workspace Admin copies them into the Google Ads lead form asset and keeps the source under workspace control.

Create the source

Open Google Ads integration in SellQro and create a named lead-form source.

Copy URL and key

Copy the private webhook URL and one-time Google key shown by SellQro.

Paste into Google Ads

Add both values to the delivery settings of your Google Ads lead form asset.

Receive and follow up

Authenticated production submissions become leads in the exact SellQro workspace.

Inside your CRM backend

Create the connection once. Paste two protected values.

No Google password, OAuth consent, developer token, or API access is required for the direct webhook connection.

The active Workspace Admin creates and manages the source.
SellQro generates a private webhook URL and hashed Google key.
The first valid production delivery can bind the form automatically.
Pause, reconnect, rotate the key, or archive the source from SellQro.

SellQro Customer WorkspaceWorkspace Admin

Google Ads lead formsSend one Google Ads lead form to this workspace. Create connection

Connection active

Webhook URL

https://sellqro.com/app/webhooks/google-ads/••••••Copy

Google key · shown once

•••• •••• •••• ••••Copy

Paste both values into the Google Ads lead form delivery settings.

Illustrative product mockup. Credentials shown are placeholders, not working values.

Built for dependable intake

From Google’s webhook to a usable CRM lead

SellQro validates the delivery, protects the credential, maps standard form answers, and commits the lead to the correct workspace.

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Direct webhook delivery

Receive authenticated lead form submissions without recurring CSV downloads.

Automatic field mapping

Detect standard Google column IDs and map common contact fields automatically.

Extra answers retained

Append additional submitted answers to the lead requirement instead of discarding them.

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Durable duplicate protection

The same Google lead ID does not create repeated production lead records.

Test lead isolation

Google test deliveries verify setup without creating a production lead in the workspace.

Exact workspace isolation

Source, delivery, mapping, and captured lead remain owned by one SellQro workspace.

The CRM work begins next

A form submission becomes a follow-up workflow

Keep qualification, ownership, communication, next action, and history together after the Google Ads lead reaches SellQro.

Assign and distribute

Route leads to active team members on an eligible team plan and keep ownership visible.

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Status and follow-up

Track qualification, notes, follow-up dates, and the next action from one lead record.

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Call or WhatsApp

Use quick contact actions when a valid phone number is available on the lead.

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Send a proposal email

Send from the lead workflow when workspace email delivery and the proposal are configured.

Private by workspace

Your Google Ads leads stay tenant-private

SellQro platform administrators manage the service—not your workspace lead list. The public webhook URL does not expose a workspace ID, and the key is not stored in plaintext.

Hashed Google keyThe one-time key is protected rather than retained as readable plaintext.

Private endpoint tokenThe webhook path uses an opaque token and contains no visible workspace ID.

Atomic lead creationDelivery acknowledgement and lead creation complete together before success.

Controlled lifecycleWorkspace Admin can pause, rotate, reconnect, or archive the source safely.

Frequently asked questions

Before you connect

Does SellQro need access to my Google Ads account?

No. The direct connection uses the webhook URL and Google key that SellQro generates. You paste those values into your Google Ads lead form asset.

Does this work with a Google Search ad?

Yes. Google Ads supports lead form assets with eligible Search campaigns and responsive search ads. Whether and how an asset serves depends on Google’s campaign settings, policies, goals, bidding, and eligibility.

Do I have to map every field before receiving leads?

No. SellQro can detect and map standard submitted fields from the first valid production delivery. You can review the detected mapping later without stopping intake.

Can I send a Google test lead?

Yes. Test delivery can verify the setup and discovered fields without creating a production Lead in your SellQro workspace.

Can I start using SellQro for free?

Yes. Start with SellQro’s Free lead-management workspace. Customer-managed linked sources such as Google Ads require an eligible paid plan.

Turn Google Ads form submissions into faster follow-ups.

Start organising leads in SellQro Free. Upgrade when you need connected Google Ads intake and eligible team distribution.

Create Free Workspace

Google Ads is a trademark of Google LLC. SellQro is not affiliated with or endorsed by Google. Search ad, lead form, and product mockups are illustrative. Actual Google Ads formats, policies, eligibility, and asset serving can vary. Google Ads lead form connection requires an eligible SellQro plan.